LEADERS
We are senior pricing and sales functional leaders
with extensive operating and consulting experience
Brad Thompson
President & Founder
Before founding Synthesis, Brad was Head of Global Pricing at American Express, Chief Pricing Leader at GE Corporate and ran pricing for key markets at Anheuser-Busch InBev. He has been skip level to three exceptional CEOs: Ken Chenault, Jeff Immelt and Carlos Brito. Brad also brings a wealth of sales experience having led key account Sales teams and many global negotiations. Brad is a pricing strategist who manages the challenges of execution to deliver significant and measurable pricing results.
Robert Davies
Managing Director
Robert is a pricing and finance leader with extensive experience in analytical and strategic roles in global organizations across various industries. A common theme throughout his career has been a strong commitment to data-driven decision-making. Robert's passion for data analysis prompted him to expand his technical toolkit to include SQL, Python, and Tableau for data visualization, enabling big data analysis.
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Karen Grund
VP Consulting
Karen is a seasoned marketing strategist who creates branded value propositions for clients by linking targeted product features to value-based prices. Before consulting, she spent over 15 years at American Express leading sales development and bid management teams. She has helped global sales organizations improve their bid management, sales effectiveness, compensation systems, and co-op marketing programs. Karen's price/value strategy implementations extend across companies in multiple industries and stages of development. She combines analytics, research and a pragmatic approach to improve client sales performance.